Young talents to keep an extra eye on at the 2026 World Cup

The article describes how gambling companies' marketing has shifted from traditional advertising like TV and sponsorships to increasingly relying on reputation and users' online recommendations. Although advertising still creates brand awareness, it can become tiresome and damage the brand. Today, communities, especially among sports fans, play a significant role, with opinions spreading rapidly via forums like Reddit and Discord. Social proof becomes crucial here, as people trust other users' experiences more than advertising. Positive reviews act as free marketing, while companies simultaneously try to influence discussions, even in more closed groups where trust is often higher.