Premier League

The Premier League is the foreign league that engages the most Swedish football fans – an interest that dates back to the tipsextra era and which today continues year-round. Every weekend, hundreds of thousands of Swedes gather in front of the television, in pubs, and in digital communities to follow the teams from England. In this article, we take a closer look at how Swedish supporters follow the league: from Saturday's lunchtime match and the fan clubs' joint viewings, to live statistics on mobile phones and the constantly ongoing chatter in forums and group chats. We will go through why the league table is the hub of every discussion, how match day has become a social experience in itself, and why the community today is as big a part of being a supporter as the matches themselves. Whether you watch every minute or just follow the results on your phone, there is something here for you. Join us – from kick-off to the final whistle!